NEWS JULY 2010

VAMPIRIC SOCIAL MEDIA ACTIVITIES FOR TWILIGHT – ECLIPSE

Nothing can be more pleasant at the moment than an air-conditioned cinema. And there is plenty of reason to visit one, since the third part of the Twilight Saga "ECLIPSE" has just been released.

For our client, the film distributor Concorde, we are implementing a Social Media campaign on women’s websites, such as Fem.com and Bildderfrau.de, as well as on the website of the Deutsche Bahn and
the mobile network Aka-Aki. The price sponsors are Bianco.com, an online shop, and LG. Of course, there is also a Facebook Fanpage accompanying the campaign:

http://www.facebook.com/EclipseDE

BILLY BOY GOES VIRAL

Currently we support the "Bumsfidele Billy Boy Show" with a seeding campaign. In the four-part series average people are asked to answer questions on sexuality. Who would have thought that sex was invented during the Roman Times? For more crazy answers:

http://www.youtube.com/watch?v=ZXByJBojbmw


NEW VIDEO CHANNEL FOR PARAMOUNT HOME ENTERTAINMENT

We have just updated the Paramount Channel on the video platform sevenload. The new genre-structure enables users to quickly find trailers und other clips included in the Paramount portfolio. The new releases also received a category, as well as the umbrella brand Club Cinema and the sub-page for television programmes TV*Stars.

The new brand channel is now prominently listed in the sevenload category "Cinema/Culture" and also available via the Vanity URL

http://de.sevenload.com/paramount.

EVIL ONLINE PR FOR THE IMAGINARIUM OF DOCTOR PARNASSUS

INPROMO was assigned with an Online Relations campaign by Concorde Home Entertainment for Terry Gilliam’s "The Imaginarium Of Doctor Parnassus".

 In January we already implemented a Social Media campaign on Twitter supporting the cinema release. Heath Ledger’s
last movie was published on DVD and Blu-ray on July 2. Our focus is on all media covering the themes film, music and arthouse. In the range of the campaign we placed, for example, specials on a number of music websites, such as Rollingstone.de: 

http://bit.ly/dj1fLv

INPROMO IS LIKEABLE ON FACEBOOK

Since June INPROMO is showcasing itself with a revised version of the Facebook Fanpage. We spared no efforts to continue being liked by our "likers" and consequently present ourselves with a new landing tab, a case study on the cinema release of "IRON MAN 2", an informative tab on the Social Media Planner and a page listing job offers. All of this is designed with a little bit of summer in mind and a hint of sunshine.

We would love some feedback on:http://www.facebook.com/inpromo


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